Your brand is your legacy; are you taking steps to ensure an everlasting impact?

Like an evergreen tree that retains its leaves year-round, evergreen content isn't time-sensitive and doesn’t become dated. Leveraging evergreen content strengthens brand presence across all channels, long after it's initially published. This highly valued style of post is helpful for the mere fact that it's almost always relevant and doesn't lose its momentum.

What is Evergreen Content?

Evergreen content consists of useful information that stands the test of time without seeming dated or unavailing. From evergreen social posts that live on your page, to evergreen content that exists on your website, it's imperative to create material that will not only resonate with your audience but generate traffic for years to come. Think of your content as a powerful resource that serves your brand today, tomorrow, and in the future.

Though evergreen content comes in all forms, all successful evergreen posts embody the same characteristics.

Improve Your SEO with Evergreen Content

Your audience is key. The power of evergreen content stems from how you connect the content to your brand. A crucial step in creating evergreen content is understanding your audience and what they're actively searching for.

By evaluating search trends, you can pinpoint related keywords that generate the highest search volume and leverage these by working them into your content to boost online authority and drive relevant (and reoccurring) traffic to your site. The longer your evergreen content is around, the higher the chance of your website being favored in the Search Engine Results Pages (SERP).

Elevate Your Brand with Evergreen Content

Creating content that doesn't go out of style, or requires minimal modification down the line, is a great way to add value – whether the content is viewed today or months from now. Not only is this a sustainable method to help grow traffic, but it also provides readers with additional knowledge about your industry or business.

For more insights on how your business can benefit from creating evergreen content, connect with our team today!