Do Your Digital Marketing Efforts Require an In-House or External Marketing Team?

Marketing plays a vital role in brand success, but determining what a brand's marketing efforts require can be challenging. When it comes to internal vs. external digital marketing teams, the type of team a brand should work with often hinges on factors such as the unique resources, skills, and needs of the brand. For instance, a brand whose digital marketing needs are as straightforward as boosting online posts likely doesn't require the support of an external agency. Similarly, a brand that has already established a solid online presence without any plan to ramp up digital marketing may not need to partner with an external agency. That said, an external marketing team brings an array of benefits like scalability, diversified expertise, and proven processes. These benefits can be especially helpful if a brand is experiencing stagnation or experiencing growth without a clear means of sustaining it. Not only can an external digital marketing agency support a brand’s growth, but it can also do so without draining the brand’s resources.

Now that we’ve covered some of the reasons why a brand might consider partnering with an external team, let’s dive into some important advantages of pairing with an external marketing team.

Scalability: 

Working with an external partner for your marketing efforts allows you to adjust the scale of your services as needed easily. External marketing agencies are set up to handle changes in scope and are well positioned to expand and contract with your brand’s flexing needs.

Expertise:

With an external marketing agency, you gain access to a team of professionals who are up-to-date on industry trends and possess a range of valuable skills. In addition, an external marketing team can provide a fresh, outside perspective on your brand. Finally, marketing agencies bring a wealth of knowledge gained from working with a variety of brands across diverse industries.

Resources:

Expanding your marketing with a full-service partner provides your brand access to proven processes and advanced technology. External agencies draw upon a rich repository of strategies and tactics gained from diverse professional experiences, different companies, and various industries, providing invaluable resources. What is more, the constant burden of carrying out all marketing tasks can be tough on internal teams and resource-intensive. It can be crucial to have a marketing partner you can rely on. 

Practicality: 

Practically speaking, online platforms have their bugs and can be prone to security risks. This is where having a partnership with an external agency can be incredibly useful. Across many platforms, agency support is great: agencies have the ability to reach out to platforms, are granted 24/7 access to support, and receive priority support. In addition, there can be high-security costs and risks associated with running digital marketing efforts at high levels. An external digital marketing firm brings to the table well-established security practices that exist to ensure your brand’s marketing efforts run smoothly and securely.  

Strategy: 

Working with an external marketing team partners you with diversified marketing talent, shared experiences, lead strategies, and access to advanced marketing technologies. As we’ve previously covered on the blog, multi-channel marketing is a key player in effective marketing strategy.  According to a recent report, creating an effective multi-channel marketing strategy is one of the greatest challenges currently faced by marketing professionals. By hiring an external marketing team, you gain access to a pool of talent that already possess expertise in a range of channels. 

Whether you decide to work with an internal or external team, make sure that you take time to evaluate your options and choose the best approach for your brand. Partnering with an external marketing team, in specific, can bring great value to your brand by contributing expertise, innovation, and creativity to your marketing efforts.

What Makes nContext the Ideal Marketing Partner?

Our clients choose to partner with nContext for their digital marketing efforts due to our demonstrated ability to provide all of the benefits above and so much more. Want to know more about what it’s like to work with nContext? Send an email to info@ncontext.com.